The relationship between advertiser, publisher and customer lies at the bottom of affiliate marketing.
Affiliate Marketing is the term used to describe a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a way, Affiliate Marketing can be regarded as free publicity for your page—a network of related websites directing customers to purchase from yours.
Affiliate campaigns have the best results when they are combined with Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, email marketing support and are well-suited for travel, retail, and service industries due to their timely research process/large-volume sales.
Effective Affiliate Marketing is not throwing a bunch of links at different website owners in the hopes that something will stick. It is a well-planned, specified effort intended to develop long-term relationships with third party websites, research industry-relevant websites with trusted pages and build up a valuable affiliate network for your website that will bring in quality, converted traffic.
In addition, successful Affiliate Marketing also involves certain business traits such as the ability to be flexible with commission values, especially during times when there is a slump in sales, because a higher commission will make affiliates work harder for you.
Our business website had been up for months but we weren’t getting very much traffic. Most of the time, our website ended up on the third or fourth page of the search engine results. We weren’t sure what we were doing wrong, so we contacted Crazy Rankers to ask for help. After they optimized our website for us, we started to see an improvement in our rankings as well as an influx of calls coming in from new customers. Whatever they did worked, and we feel that their service was worth every penny.”
We were getting a lot of leads but very few of them converted into sales. Our sales team found that many of the people they spoke to simply couldn’t afford our services. We were spending a lot of time and money pursuing leads that had no chance of paying off in the end, so we wanted to find a way to pre-qualify the leads we were getting to determine which were worth following up on. Crazy Rankers was able to help us do just that, which really reduced the burden on our sale team and allowed us to close more sales in less time.
“Our restaurant gets a lot of takeout orders. We’ve had a number of customers tell us that they wished our website was easier to navigate because it was difficult for them to find the menu and that the images we had were too small to see clearly. After a while, I started to worry that we might be losing business because of these issues. We had Crazy Rankers not only redesign our website but also optimize it for search engines. Our customers are a lot happier with the design of the site now and we’re pleased with how everything turned out.”
Our affiliate management team can establish a clear understanding of your brand, proposition and products to help you outperform your competitors. We possess the technical and strategic experience necessary to allow us to connect you with multiple networks, verticals and publishers most suitable for you while delivering optimal placement and generating volumes of genuine sales.
It is also important to maintain a trusting relationship with your affiliate sites by making sure you are paying commission within the agreed-upon deadline. We believe that the key to a successful campaign is maintaining a strong relationship with your affiliates in order to help build their trust in your brand. That is the reason why our professionally trained experts use innovative strategies and relationships with other top affiliates to increase your sales and leads within a performance-based model.
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We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.
To discuss how you can improve your digital marketing strategy and grow your online presence, contact our team by telephone or email. Our experts are standing by to answer your questions and provide you with further assistance at any time.